Anheuser-Busch interview questions

I met them at our Career Fair and attended one of their info sessions. I applied online and they invited me in for an initial case interview. The case itself was almost impossible to nail. You work for a hypothetical company that currently produces 4 beers. They provide how much beer is produced each season and how much revenue each beer brings in. Then they give you another list of 8 beers with the same data, and ask you to choose two beers to implement into the current beer portfolio. They also tell you which beers appeal to which target audiences, and tell you what their competitors are doing. They also tell you to come up with a marketing strategy for your new beers. They ask you to do this in 30 minutes, and then give a 10 minute presentation of your plan. This is pretty much impossible, but the idea is to focus on the key issues and make up the rest as you go. I was only able to get to a few of the important points in my presentation, but they invited me back anyway. They don't expect you to solve everything, they just want to see your thought process. The second round interview the next day was a very laid-back behavioral interview. I thought it went well, but for some reason was not invited to St. Louis for the third round.

I was very surprised by how unprofessional the HR process was at AB. I was notified by email that I'd been selected to interview and asked to select my availability from a list of dates. Despite repeatedly following up by email and phone, I didn't hear anything back about scheduling well past the last date listed as an option. For a while, I truly suspected the interview request wasn't real. After giving up, I finally got a reply, giving me a single scheduling option two days later. Once I finally made it to the actual interview, it was more like what I would expect from a company of this size and caliber. The questions were very tough and it did seem like their efforts to convey just how much and how hard I'd be working were a little over the top, but nothing too extreme.