Burberry interview questions

I first spoke with a recruiter who told me a little about the role and Company overall. She did explain that it was an intense work environment, which I am used to. Asked many questions to get to know me and my experience. She then connected me with the District Manager who I met - asked me a series of questions from an Interview Guide. Great energy - he was very charismatic. Last I met with the SVP of retail ... he solidified my desire to join the brand. He was intelligent, articulate and had a great vision for the Brand and where he wanted to take it.

Applied online. About a week later, a brief informal telephone interview from the store manager. An interview was arranged. Firstly, the store manager asked me to do a SWOT analysis about the store which was a good exercise to start. The interview questions were expected. She put a lot of emphasis on how Burberry use technology and innovation etc. The funny part is the salary. I was asked about my expectation and the figure was higher than what she said the company was willing to offer. She only said it was below 20K but cannot be specific or go into detail with the exact figure. Is that a chase to the bottom game? So whoever offers the least is more likely to get the job? By that stage, I knew the job wasn't for me and I would reject the offer or be rejected. I hope Burberry could be more open, honest and transparent with their salary. Few days later, I got an email saying that I wasn't successful. I emailed them requesting feedback which they never replied!