What is our purpose? - User Engagement - Revenue I; - shall create an attribution model that includes Active user sample set and go over dwell time, conversion rate of notifications clicked, purchases and user funnel monitoring as part of user engagement. - I shall monitor dwell time on notifications - monitor user purchase activity if any after notifications are received - will perform offline analytics on both of these - understand and go over user funnel and navigation checkpoints to realize the actions user performs after notification - this will provide details on user engagement pertaining to notifications sent and ones contributing to revenues against the notifications which users disregarded