1) set up a series of workshops with subject matter experts, 2) run several brainstorming sessions, 3) generate list of questions from discussions. 4) run a group card-sort to generate topics, 5) create a reading group to generate info snippets, 6) put snippets into taxonomy, 7) generate scenarios, 8) rate scenarios, 9) RFPs to outside vendors for designs against scenarios, 10) secure budget from VPs.