Be Positive and Enthusiastic. Make sure that you are positive and excited about the product as you introduce it. You might say something like, "I am excited to tell you how this pen can help you to write in a legible, attractive, and efficient manner." The nonverbal elements of your presentation will be as critical as your words, so make sure you pitch the product with an enthusiastic voice and facial expressions. Animation can help you to convey excitement and underscore your confidence in the value of the product. Emphasize the Features the Interviewer Will Value. An essential phase of the selling process is getting to know your customer, so you might try asking the interviewer for some clarification about his or her potential uses of the product. Don't be afraid to ask a few questions. The more you know about your interviewer's needs, the better your pitch will be. Play off the interviewer's responses to emphasize some features of your pen that might help them with their activities. For example, if your interviewer mentions taking notes at meetings as a priority, then you might say that your pen has a fine point and non-smearing ink which would enable her to take legible notes. If your interviewer was frustrated by pens that didn't write on certain surfaces or quickly ran out of ink, you could emphasize how freely the ink flows from your pen and the large capacity of ink available.