Looked for a fast-moving, exciting industry that would continue to have a large impact on society in the near to medium future e.g. semi-conductors, data analysis, AI & ML, cloud computing, renewable energy, personalised healthcare etc. ASML is the leader in the first and arguably underpins a lot of the technologies in the in the others.The fast growing nature and the ability to find your own niche is appealing and ASML in in my backyard!