Make sure to highlight that it is a denim company. Also, be sure to mention it is a Gap, INC company, and then name the other companies "Old Navy, along with Banana Republic, Piperlime, Athleta, and Intermix, is a member of the Gap Inc family" or something similar. The ideal demographic are women in their mid-twenties to upper thirties, both single or married with family, as well as men in the same age range, though the styles tend to appeal to all ages.