1. It has to be 100% compliant with the RFP. A non-compliant proposal is a losing proposal, because regardless of how groundbreaking the technical approach is, it won't pass the first round of review. 2. A clear win theme that answers, why AECOM? 3. Clearly state in the proposal how, when, who, pricing, etc. - How we are going to achieve our project goal. - When will the activities take place? - Who will execute such activities? - How much will that cost? 4. A strong management team 5. Cost