Task 1: Onboarding flow strategy Redesign the onboarding journey for Juniper’s prescription weight loss program. This included identifying key moments across the flow, developing a messaging strategy tailored to user mindset, and creating sample copy that demonstrated tone, structure, and conversion intent. Task 2: Re-engagement email sequence Write a five-part email sequence to bring back users who had dropped out during the onboarding process. Each email needed to reflect a different stage of the customer journey, with clear content strategy, framing choices, and copy tailored to drive re-engagement.
