Several situational questions - "Tell me about a time when you did XYZ" or "Have you been in a situation where you did XYZ and how did you handle it?" Most of the interview questions were directly related to my direct experience in similar positions as they want to make sure you are very qualified for the role. I believe I would have gotten the position if not for candidates who had a little more retail experience.
Job function related, can I use these tools?
How does your experience relate to the role you're applying for? Questions about other eCommerce companies and which execute marketing campaigns well What interested you in this role?
How did you measure success in X campaign and why?
What is the best case from your previous place of work?
What would make "you" different to any other Email Marketing Manager that they could hire?
Salary expectations, earliest starting date.
Basic, standard questions about experience relevant to the job
How do you suppose our company generates revenue?
How would you speak to B2B segments vs. B2C
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