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How would you execute a marketing campaign for the organisation step by step? Write down your strategy in a logical order step by step and also what metrics you would specifically track to determine whether the campaign has reflected in a positive ROI.
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Growth Manager

Interviewed at BlueOptima

3.3★
Apr 1, 2019

How would you execute a marketing campaign for the organisation step by step? Write down your strategy in a logical order step by step and also what metrics you would specifically track to determine whether the campaign has reflected in a positive ROI.

Business Case 1. Based on the data provided (TOM, Category Downloads, Glovo Downloads, Investment levels per week), define what is the optimal weekly investment level linked to key business metrics 2. Based on the data provided, a) (data provided: levels of investment, and the CAC per channel) define how much are you willing to spend in each online channel and b) (data provided: vouchers as acquisition incentive; incremental users per incentive) what incentive would you recommend to use in our acquisition strategy? 3. Data Provided: Company New Customers, Company Orders, Partner Orders, Orders of Product X of Partner , Promoted Orders, Total Product discount investment, Company Product discount investment, Partner Product discount investment, PM investment, OOH investment, Average Ticket, % discount over Avergae Ticket, Discount per order, Average Ticket with discount 3. 1. Is the product x cannibalizing from other orders from the partner? 3.2. Should Glovo repeat the campaign? 3.3. Should the partner repeat the campaign? 3.4. Assuming Glovo wanted to launch a new OOH campaign with the partner, what changes should Glovo make to its investment strategy for the campaign to have a positive ROI? (both in media and promo funding decisions)
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Junior Growth Analyst

Interviewed at Glovo

3.4★
Jun 30, 2024

Business Case 1. Based on the data provided (TOM, Category Downloads, Glovo Downloads, Investment levels per week), define what is the optimal weekly investment level linked to key business metrics 2. Based on the data provided, a) (data provided: levels of investment, and the CAC per channel) define how much are you willing to spend in each online channel and b) (data provided: vouchers as acquisition incentive; incremental users per incentive) what incentive would you recommend to use in our acquisition strategy? 3. Data Provided: Company New Customers, Company Orders, Partner Orders, Orders of Product X of Partner , Promoted Orders, Total Product discount investment, Company Product discount investment, Partner Product discount investment, PM investment, OOH investment, Average Ticket, % discount over Avergae Ticket, Discount per order, Average Ticket with discount 3. 1. Is the product x cannibalizing from other orders from the partner? 3.2. Should Glovo repeat the campaign? 3.3. Should the partner repeat the campaign? 3.4. Assuming Glovo wanted to launch a new OOH campaign with the partner, what changes should Glovo make to its investment strategy for the campaign to have a positive ROI? (both in media and promo funding decisions)

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