Digital Commerce Program Manager

About McNaughton McKay Group:

McNaughton McKay Group (MMG) is a 100% employee-owned distributor of electrical and PVF (pipes, valves, and fittings) solutions, serving the industrial, commercial and construction markets. Our portfolio of trusted brands operates from more than 60 branches across nine states and Germany. At MMG, we do more than deliver products. We build lasting partnerships—backed by deep inventory and local expertise—to keep your projects moving and businesses growing. Our empowered team provides the support, insight and scalable solutions needed to navigate today’s demands and solve our customers’ most complex challenges.

Role Purpose:

The Digital Commerce Program Manager is a strategic and hands-on partner to McNaughton McKay Group’s sales organization and customers, driving adoption, integration, and growth of our digital commerce capabilities. This role connects digital tools to field execution ensuring our eCommerce platform, punchout integrations, and digital workflows are embedded in customer strategies. By combining analytics, customer engagement, training, and operational governance, this position improves customer experience, increases digital adoption, and supports profitable growth. The role collaborates closely with Sales, Branch Leadership, Marketing, Operations, Finance, Credit, IT, and Product Data.

As Digital Commerce Program Manager, you will:

Sales & Branch Partnership

• Partner with branch teams and sales representatives to integrate Digital Commerce into customer account plans and sales conversations, supporting branch-level adoption strategies through coaching, training, workshops, and enablement of digital commerce usage.
• Deliver reporting and insights on digital adoption progress, activation, and usage trends.
• Partner with Marketing, Credit, Finance, Operations, and IT to align digital initiatives with business priorities.

Customer Adoption & Integration

• Serve as a primary contact for customers leveraging McNaughton McKay Group’s digital commerce platforms and solutions, supporting onboarding, troubleshooting, and ongoing digital adoption efforts.
• Manage punchout setup, testing, maintenance, and integration with customer procurement systems.
• Monitor customer usage trends to proactively address decline, drive retention, and support win-back efforts.

Product Data & Platform Governance

• Partner with Product Data team to ensure product catalog accuracy, categorization, and merchandising and digital publishing standards.
• Participate in testing and validation of platform updates, vendor enhancements, and internal system changes to maintain application integrity while performing routine content reviews to ensure accuracy and consistency across digital channels.

Analytics, Reporting, & Continuous Improvement

• Track and report on digital adoption, customer usage, and digital sales KPIs.
• Partner with sales to identify high-potential accounts and targeted growth opportunities through branch and customer level analysis.
• Maintain feedback loops from internal and external stakeholders to inform future platform and process enhancements.

Training & Enablement

• Deliver virtual and on-site customer training on platform registration, ordering workflows, punchout usage, and key features.
• Develop and maintain training materials, tutorials, and quick-start resources.
• Provide secondary support for escalated customer onboarding and digital workflow issues.
• Facilitate cross-functional meetings to define and improve digital commerce processes.

Desired Knowledge/Skills/Abilities Include:

• Bachelor’s degree in Business, Marketing, Information Systems, or related field; equivalent relevant experience will be considered.
• 2 - 5 years of experience in eCommerce, digital adoption, wholesale distribution, customer success, or related field.
• Working knowledge of ERP-integrated order-to-cash workflows and B2B commerce environments.
• Strong analytical skills with experience building and interpreting reports.
• Excellent communication skills with ability to work effectively with both field sales teams and customers.
• Proven ability to manage multiple priorities independently with strong attention to detail.

Reporting Structure:

Reports To: Vice President of Marketing and Digital Technology

Direct Reports: None

Working Conditions:

Normal office environment with hybrid flexibility; travel within Michigan, Ohio, the Carolinas, Georgia, and Texas as needed.

EEO/AA/M/F/Vet/Disability Employer:

The above statements are intended to describe the essential functions and related requirements of persons assigned to this job. They are not intended as an exhaustive list of all job duties, responsibilities and requirements.