Summary

What you'll do:

• Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale.
• Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing.
• Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation.
• Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement.
• Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives.
• Provide clear reporting and strategic recommendations to leadership and key stakeholders.
• Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing.

What it takes to succeed:

• 7+ years’ experience leading large-scale, multi-channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors.
• Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach.
• Demonstrated success in developing and optimizing acquisition marketing strategies (SEM, paid social, affiliate) to deliver on growth and ROI targets.
• Highly analytical and solutions-oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.).
• Strong problem-solving, communication, and stakeholder management skills; comfortable presenting to executive leadership.
• Bachelor’s degree in a quantitative or business field preferred.

• Hands-on experience with affiliate lead-generation marketing, especially pay-per-call or pay-per-lead models, and/or home services-focused affiliate networks.

What you'll get:

• Effective your first day: Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $180,000 - $238,000 annually. You may also be offered a bonus and benefits.

Closing