Hiring: Remote Social Media Manager / Content Strategist + Message Outreach Support
Company: Cody Watkins Fitness
Position: Part-Time / Potential for full time Social Media Manager
Location: Remote
Start: ASAP
Pay: Based on experience
Cody Watkins Fitness is looking for a sharp, organized, and strategic Social Media Manager to help manage daily Instagram content, content planning, scheduling, stories, and basic message outreach support.
This is not just a “make the page look active” role.
We need someone who understands that social media has a job:
Get attention → build trust → create demand → drive conversations → generate coaching opportunities.
The goal is not just views, likes, or account growth.
The goal is to attract monetizable people who are actually interested in coaching, fat loss, body composition, metabolism, and long-term results.
Main Responsibilities:
- Find content ideas/trends for 3 posts per day
- Edit short-form Reels
- Find and use trending audio
- Write or clean up captions when needed
- Schedule posts in advance
- Help create a weekly/monthly content plan
- Build in promotional content for coaching
- Plan story content that drives replies, trust, and call bookings
- Mix value, authority, social proof, personal brand, and CTA content
- Send 50+ approved starter messages per day to followers/warm audience members
Content Responsibilities:
You will help find, edit, and schedule 3 posts per day.
This includes:
- Finding relevant fitness, nutrition, fat loss, metabolism, and body composition content ideas
- Researching trends, hooks, formats, memes, Reels, and trending audio
- Editing short-form videos/Reels
- Matching content with trending audio
- Writing or cleaning up captions
- Scheduling posts in advance
- Organizing content into a weekly/monthly calendar
- Helping create content that fits the brand voice
Content Strategy Responsibilities:
You also need to help build a content plan that does more than chase views.
The content needs to include a smart mix of:
- Value-based educational content
- Contrarian fitness/nutrition takes
- Relatable fat loss struggles
- Social proof/client wins
- Authority-building posts
- Personal brand stories
- Behind-the-scenes content
- Coaching belief-shift content
- Direct promotional posts
- Soft CTAs
- Strong CTAs
- Story sequences that drive replies
- Content designed to create qualified coaching conversations
The goal is to create content that builds trust, creates demand, and drives people toward coaching conversations.
Story Responsibilities:
You should be able to help plan daily stories that support sales, audience connection, and trust-building.
Stories may include:
- Polls
- Questions
- Client wins
- Behind-the-scenes content
- Fitness/nutrition opinions
- Soft coaching CTAs
- Direct call-booking CTAs
- Reply-based prompts
- Personal life/personality content
- Scarcity/urgency when appropriate
Stories should help move people from passive viewer to active conversation.
Message Outreach Support:
You will also help with basic Instagram message outreach.
This includes sending 50+ approved starter messages per day to followers or warm audience members.
This is NOT a sales conversation role.
You are not responsible for:
- Selling in the DMs
- Qualifying leads
- Handling objections
- Booking calls
- Managing conversations
- Following up back and forth
Your job is only to send the approved first-touch message so the conversation can be started.
Once someone replies, our AI/system takes over from there.
What We’re Looking For:
The right person is:
- Experienced with Instagram Reels and short-form content
- Good at spotting trends before they are dead
- Able to edit clean, engaging videos
- Comfortable finding and using trending audio
- Strategic enough to understand content should create leads, not just likes
- Familiar with CTAs, offers, story selling, and basic content funnels
- Organized enough to plan and schedule content ahead of time
- Reliable with daily outreach tasks
- Familiar with fitness, fat loss, nutrition, or coaching content
- Able to follow directions without overcomplicating everything
- Fast, detail-oriented, and consistent
Bonus Points If You Have Experience With:
- Instagram Reels
- CapCut
- Canva
- Meta Business Suite
- Instagram scheduling tools
- GoHighLevel / Elite360
- ManyChat
- High-ticket coaching
- Fitness coaching brands
- Lead generation
- Story selling
- Content calendars
- Meme-style or sarcastic health/fitness content
Brand Voice:
The Cody Watkins Fitness brand is direct, honest, sharp, and sometimes sarcastic.
We are not looking for fluffy wellness content, generic influencer motivation, or corporate fitness posts.
The brand focuses on:
- Fat loss
- Metabolism
- Body composition
- Nutrition myths
- Fitness myths
- Coaching structure
- Long-term results
- Real-world transformation
- Calling out broken diet culture and bad fitness advice
Content should be useful, scroll-stopping, and built to create trust and action.
Daily / Weekly Expectations:
- 3 scheduled posts per day
- Daily story strategy/support
- 50+ approved starter outreach messages per day
- Weekly content plan
- Trending audio/content research
- Editing and scheduling
- CTA/promotional content woven into the plan
- Content that supports coaching leads, not just engagement
Pay: $500.00 - $1,500.00 per month
Work Location: Remote
