Job Title: Senior Product & Digital Marketing Analyst (Salesforce)

Location: Peoria, IL (Onsite)

Duration: 12-Month W2 Contract initially

Position Overview

We are seeking a highly experienced Senior Product & Digital Marketing Analyst to lead marketing automation, customer engagement, and lifecycle marketing initiatives for a global digital platform. This role will serve as a Salesforce Marketing Cloud (SFMC) subject matter expert, responsible for designing, implementing, and optimizing personalized customer journeys across email, SMS, push notifications, and in-app messaging.

The ideal candidate combines deep technical expertise in Salesforce Marketing Cloud with strong marketing strategy, customer lifecycle management, and cross-functional collaboration skills.

Key Responsibilities

• Customer Retention & Lifecycle Marketing
• Lead marketing automation programs focused on customer retention, re-engagement, subscription renewals, and platform adoption.
• Develop and optimize onboarding, activation, nurture, and inactive customer journeys.
• Create personalized customer experiences using behavioral data, segmentation, and dynamic content.
• Campaign Development & Execution
• Build, test, deploy, and optimize email campaigns within Salesforce Marketing Cloud.
• Develop and manage Journey Builder workflows, segmentation logic, and automated customer journeys.
• Configure behavioral triggers, personalization strings, AMPscript, and dynamic content.
• Execute SMS campaigns and support push notification and in-app messaging lifecycle initiatives.
• Ensure campaign quality through testing, QA, rendering validation, and deployment processes.
• Marketing Automation & Data Strategy
• Translate marketing objectives into scalable automation strategies and customer journey logic.
• Design audience segmentation using behavioral, transactional, and demographic data.
• Develop automated workflows and data processes using Automation Studio and SQL.
• Support real-time and event-driven marketing initiatives through API integrations.
• Analytics & Optimization
• Monitor campaign and journey performance, including:
• Open rates
• Click-through rates
• Conversions
• Engagement metrics
• Conduct A/B and multivariate testing to improve campaign effectiveness.
• Continuously refine targeting, segmentation, and personalization strategies based on performance insights.
• Cross-Functional Collaboration
• Partner closely with Product Marketing, Digital Marketing, Product Management, and Salesforce teams.
• Align campaign strategy, content, and customer journey execution across multiple channels.
• Present findings, recommendations, and performance insights to stakeholders.

Basic / Required Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or a related field.
• 10+ years of relevant work experience.
• Salesforce Marketing Cloud experience.
• Proven experience designing and managing enterprise-scale lifecycle marketing programs.
• Advanced knowledge of customer segmentation, personalization, and marketing automation best practices.
• Strong SQL skills for audience creation, segmentation, and data transformation.
• Experience working with cross-functional stakeholders in marketing, product, and technology organizations.
• Certifications
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Developer
• Salesforce Marketing Cloud Consultant

Technical Expertise

• Salesforce Marketing Cloud: Contact Builder, Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder, Marketing Cloud APIs (REST/SOAP)
• Data Management & Segmentation: Contact modeling and architecture, Data Extensions, Audience segmentation, Subscriber data governance, Data hygiene and deduplication, Advanced SQL
• Personalization & Development: AMPscript, Dynamic Content Rules, Server-Side JavaScript (SSJS), Behavioral triggers, Real-time personalization
• Journey Orchestration: Lifecycle marketing programs, Event-driven marketing, Cross-channel customer journeys, Email, SMS, Push Notifications, and In-App Messaging
• Deliverability & Compliance: Email deliverability best practices, Sender reputation management, CAN-SPAM compliance, GDPR compliance, Subscription and preference management
• Integrations: Salesforce CRM integrations, External system integrations, API-based data activation, Event-driven architecture

Desired / Preferred Skills

• Experience supporting large-scale B2B or SaaS customer engagement programs.
• Strong understanding of digital customer lifecycle management.
• Experience improving customer retention and product adoption through automation.
• Familiarity with mobile engagement and push notification strategies.

Soft Skills

• Strong analytical and problem-solving abilities
• Excellent communication and presentation skills
• Ability to influence stakeholders and drive collaboration
• Strong organizational and time-management skills
• Creative mindset with a focus on customer experience optimization
• Ability to manage multiple priorities in a fast-paced environment

Team Environment

This role works closely with a core marketing automation team while partnering extensively with Salesforce Marketing Cloud specialists, Product Marketing, Digital Marketing, Product Management, and other cross-functional stakeholders to deliver impactful customer engagement initiatives.

Consulting Solutions and its family of companies is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at:

requests@consultingsolutions.com

Pay: $40.00 - $45.00 per hour

Application Question(s):

• Do you now or in the future require sponsorship (e.g. H-1B)? Y/N

Education:

• Bachelor's (Preferred)

Experience:

• Digital Marketing: 10 years (Preferred)
• Product Marketing: 10 years (Preferred)
• Salesforce Marketing Cloud: 1 year (Required)
• SQL (Data Management & Segmentation): 1 year (Preferred)
• AMPscript: 1 year (Preferred)
• Journey Orchestration: 1 year (Preferred)
• Large-scale B2B or SaaS customer engagement program support: 1 year (Preferred)

License/Certification:

• Salesforce Marketing Certification(s) (Preferred)

Ability to Commute:

• Peoria, IL 61629 (Required)

Ability to Relocate:

• Peoria, IL 61629: Relocate before starting work (Required)

Work Location: In person