Job Description: Full-Time Social Media Manager

We are a dynamic company with its own unique brand identity and social media presence. We're looking for a passionate, creative, and highly driven Full-Time Social Media Manager to lead and grow our brand across Instagram and TikTok. This is an in-office role based in Merrifield, VA — ideal for someone who thrives in a fast-paced, collaborative environment and wants to make a real impact on brand growth.

Key Responsibilities:

• Brand Building & Strategy: Develop and execute a cohesive social media strategy, driving brand awareness, audience growth, and engagement. Proactively bring forward ideas and recommendations to advance the brand.
• Content Creation & Management: Create, curate, and edit high-quality content — including photos, short-form videos, motion-images, reels, TikToks, captions, and stories — tailored to the voice and aesthetic of the brand.
• Instagram & TikTok Management: Own the day-to-day management of our Instagram and TikTok accounts, including content planning, posting, and platform optimization.
• Community Engagement: Monitor and respond to comments, DMs, and mentions across all accounts in a timely and on-brand manner, fostering a strong and loyal online community.
• Behind-the-Scenes Content: Film and capture behind-the-scenes moments in the office and at events, bringing authenticity and personality to our brand storytelling.
• Event Coverage: Travel with the team to events (all travel expenses covered) to capture and share real-time content that elevates our brand presence.
• Content Calendar: Own and manage the social media content calendar, ensuring consistent, strategic, and timely delivery of content across all accounts and platforms.
• Analytics & Reporting: Track key performance metrics across all accounts, delivering monthly reports with actionable insights to inform and refine strategy.
• Trend Monitoring: Stay ahead of social media trends, platform algorithm updates, audio trends, and competitor activity — and turn that knowledge into strategic recommendations.
• Cross-Team Collaboration: Partner with internal teams to gather promotional content, company updates, and campaign materials that align with overall business goals.

Skills & Qualifications:

• Proven experience managing Instagram and TikTok accounts for businesses or brands, with a strong portfolio to show for it.
• Demonstrated ability to build and grow a brand through social media.
• Skilled in short-form video editing and content creation (CapCut, Adobe Premiere, Final Cut Pro, or similar).
• Proficiency in design tools such as Canva, Adobe Creative Suite, or equivalent.
• Comfortable behind a phone camera — both filming and photography experience a plus.
• Strong understanding of Instagram and TikTok analytics and platform best practices.
• Ability to adapt tone, style, and content approach across distinct brand identities.
• Excellent written and verbal communication skills.
• Highly organized, self-motivated, and able to manage multiple priorities in a deadline-driven environment.
• Creative thinker who brings fresh ideas and a proactive approach to brand building.

Schedule & Work Environment:

• Full-Time | Monday – Friday, 9:00 AM – 5:00 PM
• In-office position based in Fairfax, VA, with dedicated workstation
• All equipment provided by the company
• Travel to events as needed (all expenses covered)

Benefits:

• Competitive full-time salary
• All work equipment provided
• Paid travel to events and activations
• Creative, collaborative, and fast-moving work environment
• Opportunity to shape the brand voice and direction across three growing businesses

How to Apply:

If you live and breathe social media, have a sharp eye for content, and are ready to take ownership of brand growth across multiple platforms, we want to hear from you. Please submit your resume, a portfolio or examples of Instagram/TikTok accounts you've managed, and a brief cover letter telling us why you're the perfect fit.

Job Type: Full-Time

Schedule: Monday to Friday | 9:00 AM – 5:00 PM | No nights | No weekends

Location: Fairfax, VA (In-Office Required)

Pay: $28.00 - $30.00 per hour

Benefits:

• Paid time off
• Parental leave
• Professional development assistance

Work Location: Hybrid remote in Fairfax, VA 22031