Marketing Director – Personal Injury (Execution-Focused, Proven Operator)
About Us
We are Kansas City Accident Injury Attorneys, a highly successful, multimillion-dollar personal injury law firm with a 15+ year track record of winning for our clients.
We are looking for a proven marketing operator who has already executed and driven results inside a personal injury law firm.
This is not a coordinator or assistant role.
This is a hands-on execution role for someone who knows how to get cases.
What This Role Really Is
You will own and execute marketing initiatives across digital and real-world channels, working directly with the firm owner and CMO.
You will not be figuring things out for the first time—you will be applying what you already know works.
What You’ll Be Responsible For
- Execute and manage case-generating marketing campaigns
- Own newsletter and e-newsletter strategy and distribution
- Build and maintain referral relationships (chiropractors, PTs, community partners)
- Plan and execute events, sponsorships, and local outreach
- Manage and improve mailing lists and client engagement initiatives (MAVEN-style gifting, etc.)
- Work with and hold accountable digital marketing vendors (SEO, LSA, tracking, reporting)
- Track performance and optimize for signed cases and ROI
- Implement new ideas quickly and effectively—not just discuss them
Non-Negotiable Requirements
- Experience inside a personal injury law firm marketing role
- Proven track record of executing marketing that generated cases
- Experience across both:
- Digital (SEO, LSA, analytics)
- Offline (referrals, events, direct mail, partnerships)
- Ability to work independently and drive execution without hand-holding
Who This Is NOT For
- Someone early in their career
- Someone who has only “supported” marketing
- Someone who needs to be trained how to do these things
Compensation
- Base: $80,000–$100,000+ (based on experience)
- Performance bonuses tied directly to:
- Signed cases
- Marketing ROI
- Referral growth
Why This Role Is Different
- Direct access to firm ownership and decision-making
- Significant marketing resources already in place
- Opportunity to own and build a marketing engine—not just manage tasks
Details
- Full-time
- In-person (Kansas City preferred; relocation considered for the right candidate)
Pay: $80,000.00 - $100,000.00 per year
Work Location: In person