The Opportunity

• Campaign Creation & Execution: Oversee, coordinate, and produce all marketing campaigns across influencer and social, and collaborate with external agency on PR & Affiliate needs.
• Bring innovative social and community strategies into all existing campaigns and launches.
• Build all social campaign decks, ensuring community connection is at the forefront of all launches.
• Write extensive briefs including copy for key campaigns, emails, IG stories, captions, website messaging etc.
• Identify product priorities to manage and organize campaign launches.
• Manage launch plans and social marketing calendars in Asana.
• Creative Direction & Content Production: In partnership with the Art Director, lead the creative direction for all social-centric assets.
• Plan and execute photo and video content that captures the brand vision.
• Partner with the Art Director to review, select, and approve campaign photos, videos, reels, ads and social assets.
• Manage pack-ups, image selections for PDP/PLP pages, and homepage features.
• Strategic Leadership & Brand Growth: Develop and execute marketing strategies that align with Poppy & Peonies’ brand vision and growth objectives.
• Support in enhancing and maintaining the brand identity, ensuring consistent messaging and storytelling across all channels.
• Support with managing strategic partnerships, collaborations, and influencer/affiliate/UGC programs to elevate brand visibility and growth.
• Influencer & Social Strategy: Source and manage influencer programs and content for launches
• Develop and execute social media strategy to drive growth and engagement
• Identify and sort social content in order of performance to optimize launches
• Manage the ideation through execution of all social centric content, ensuring innovation, virality, and community engagement
• Team Leadership & Collaboration: Build, mentor, and lead a high-performing marketing and social team, fostering a collaborative and innovative work environment.
• Provide clear direction, feedback, and professional development opportunities to support team growth and performance.
• Collaborate closely with Creative and E-commerce teams ensuring cohesion and overall brand direction is optimized.
• Operations & Budget Management: Manage the Social + Influencer budgets, allocating resources effectively to maximize ROI and campaign impact.
• Ensure efficient processes are in place for content production, campaign management, and cross-team collaboration.

What You Bring to the Table

• You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people.
• You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance).
• You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance.
• You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth.
• You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies.
• You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies.
• You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance.
• You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth.

The recruitment process

• Video screen with Talent Advisor from Bloom
• Video Interview with Natalie Dusome, Founder + CEO of Poppy & Peonies
• Second Video Interview with Steph, VP Marketing & select members from the Marketing team
• Reference checks
• Offer

Location

• We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences.
• There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.

Salary and Total Rewards

• Annual Salary ranges from $140,000-$160,000
• Performance bonus
• 3 weeks of paid vacation per year
• Health benefits coverage
• $250 annual period & menstrual budget
• $1,000 annual allowance towards Poppy & Peonies product
• $400 home office setup allowance