SUMMARY:

Responsible for leading the design, development, customization, and optimization of the company’s technology platforms with a primary focus on CRM systems and real estate development software. This role supports sales, development, finance, and operations by building integrated technology solutions that enhance project tracking, buyer management, reporting, and workflow automation. Oversees system architecture, data integrations, and performance improvements aligned with the company’s real estate development lifecycle.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Leads the development, customization, and administration of the company’s CRM platform to support real estate sales and buyer lifecycle management.
• Designs and maintains system integrations between CRM, ERP, accounting, marketing, and development project management platforms.
• Develop dashboards, reporting tools, and data visualizations for sales, finance, and development leadership.
• Supports pre-construction sales processes including inventory management, contract tracking, and commission reporting.
• Builds and maintains tracking systems for budgeting, scheduling, and construction progress monitoring.
• Collaborates with Sales, Development, and Finance teams to identify system needs and automation opportunities.
• Oversee data integrity, system security, and user access controls.
• Provides technical support, troubleshooting, and performance optimization for CRM and development platforms.
• Leads system upgrades, migrations, and new technology implementations.
• Develops APIs and middleware solutions to streamline cross-platform functionality.
• Documents system processes, workflows, and user procedures.
• Trains internal teams on CRM and development system utilization.
• Evaluates emerging proptech and real estate software solutions.
• Performs other related programming and systems duties as required.

SUPERVISORY RESPONSIBILITIES:

May oversee junior developers, system administrators, and third-party technology consultants on an as-needed basis.

QUALIFICATIONS:

• Extensive experience developing and managing CRM platforms (Salesforce, HubSpot, Zoho, or similar).
• Strong understanding of real estate development and pre-construction sales workflows.
• Proficiency in programming languages such as SQL, Python, JavaScript, C#, or similar.
• Experience with API development, database architecture, and system integrations.
• Knowledge of ERP and accounting system connectivity.
• Strong analytical, troubleshooting, and problem-solving skills.
• Ability to translate business needs into scalable technical solutions.

EDUCATION and/or EXPERIENCE:

· Bachelor’s degree in computer science, Information Systems, Software Engineering, or related field required.

· Minimum five (5) + years of programming experience, including CRM development and systems integration.

· Experience supporting real estate development, construction, or property sales organizations strongly preferred.

CERTIFICATES and LICENSES:

CRM platform certifications (e.g., Salesforce Developer/Administrator) preferred. Other software development or database certifications a plus.

LANGUAGE SKILLS:

Ability to read, analyze, and interpret technical documentation, system specifications, and business requirements. Ability to communicate technical concepts effectively to non-technical stakeholders.

REASONING ABILITY:

Ability to solve complex system and integration challenges involving multiple platforms, data sources, and operational workflows.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

· While performing the duties of this job, the employee shall be able to sit and talk or hear and may be exposed to short, intermittent and/or prolonged periods of sitting and/or standing in performance of job duties. Required to be on foot and onsite the majority of the day.

· The employee frequently is required to use hands & fingers to handle or feel. The employee is occasionally required to reach with hands and arms.

· The employee is occasionally required to climb or balance, stoop, kneel, crouch and/or crawl.

· The employee must also occasionally lift and/or move up to 25 pounds.

· Specific vision abilities required by this job include close vision, and color vision.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to frequently inspect the project and may be exposed to ongoing construction and various weather conditions. The noise level in the work environment may range from moderate to loud.

We are an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Vision insurance

Work Location: In person