Essential Duties and Responsibilities:

The CRM & Digital Engagement Specialist will collaborate with company leadership and key stakeholders to lead the company's CRM strategy and digital marketing initiatives. As the owner of the Salesforce-based CRM platform, this role is responsible for the strategic direction, administration, optimization, and utilization of the system across the organization. The position also oversees database marketing, digital communications, website management, social media platforms, and marketing analytics to support organizational goals and drive business results. Duties include: