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Grateful to partner with CommerceNext and bring together such a thoughtful group of retail and ecommerce leaders in San Francisco last week. Conversations around AI, personalization, loyalty, and customer trust are evolving quickly — and it was inspiring to hear how brands are navigating the balance between efficiency and authentic human connection in real time. One idea that especially resonated with the ebbo team: As AI scales customer engagement, trust and authenticity become even more important — not less. A big thank you to everyone who joined the discussion, and to the CommerceNext team for hosting such a great evening.
Sharp strategies. And stunning views. 🌊 What a day at Leaders In Loyalty 2026! Between the inspiring speakers, the motivating discussions around our theme, “Precision Loyalty: The Era of Intelligent Engagement,” and the collaboration with industry peers, today was truly impactful. The views at the Pelican Grand weren’t bad, either. ☀️ A huge thank you to our attendees for the incredible energy. We have much more to share—stay tuned for the full recap. Want to be in the room with us for 2027? Follow ebbo to ensure you’re on the list.
Only 7 seats remain at this free event ⚠️ Last year’s Leaders in Loyalty Summit brought together some of the brightest minds in the industry—powerful conversations, real connections, and actionable insights. And we're ready to do it all again. Join us April 28–29 in Fort Lauderdale for the 2026 Leaders in Loyalty Summit. Our video from 2025 below gives you a glimspe of what to expect— and this year will be even better. If you’re shaping the future of loyalty, you’ll want to be in the room. Apply now before the final seats are gone: https://lnkd.in/gRcB5R7q
Supply chain disruptions are inevitable. Losing customer loyalty isn’t. The challenge for brands isn’t just operational. It’s relational. Research shows that acquiring a new customer can cost 5–25× more than retaining an existing one, which means maintaining customer trust during disruptions is critical. The brands that navigate these moments best are the ones that focus on: • Transparent communication • Proactive customer engagement • Loyalty strategies that recognize customer patience In many cases, the moments that test customer relationships the most are the ones that ultimately strengthen them. ebbo recently explored how brands can protect customer loyalty during periods of supply chain volatility. 👉 Read the full article here: https://lnkd.in/ep49CNgp
A growing number of brands are asking customers to do the unthinkable: pay to be loyal. Consider this: the global paid loyalty program market is projected to reach $17.4 billion by 2033. This massive growth raises two critical questions for every brand: Are consumers willing to pay? What benefits must a brand offer to justify the price tag? We dive into the psychology behind why people pay for exclusivity (and why it works) and reveal the strategic mix of tangible vs. intangible benefits that set programs like Amazon Prime and others apart. Is your brand ready for the paid loyalty pivot? ➡️ Read the full analysis and find out what your customers expect for premium access: https://lnkd.in/eAZb3_jS
Yes, the holiday season is in full swing. No, it’s not too early to think about what happens after. January’s “quiet weeks” may look slow on the surface — but they’re full of opportunities to re-engage customers, spark retention, and carry momentum into the new year. Here’s ebbo's take on how brands can prepare now for what happens next: 📘 Full blog: https://lnkd.in/eyphJc2e
Hot take: Premium customer service is revenue driver🔥 For top-tier loyalty members, an exceptional customer experience can be a game-changer. From dedicated support lines to proactive outreach, this level of service not only retains customers but also turns them into powerful brand advocates. We've compiled the stats and insights on why this strategy is a must-have for modern loyalty programs — and how you can start implementing it in yours. Read the full breakdown here: https://lnkd.in/ensse2jU
Beige loyalty. Doesn’t sound too exciting, does it? In a sea of neutral canvases, we’ve got 6 strategies to make your program stand out 🎨. Learn how to inject personality, keep it fresh, add excitement, build community, add purpose, and offer diverse benefits that meet your customers where they are – read more in the link below:
Is your loyalty program just going through the motions? While industry benchmarks offer a quick pulse check, they often miss the mark. To truly understand your program's impact, you need a deeper dive. 🔎 Learn why a one-size-fits-all approach doesn't work and how to tailor your metric strategy for maximum results. Check out how to find the perfect mix — today on the ebbo blog
#CRMC2024 might be over, but we’re still buzzing. From emerging tech to Rockstar loyalty strategies, this year’s event did not disappoint. Miss it? We’ve got you covered — check out our key takeaways from everyone’s favorite customer relationship conference and see for yourself.