Check out your Company Bowl for anonymous work chats.
At ebbo, giving back to our community is a pillar of our culture. Thank you, once again, CT Food Bank for having us!
⚡⚡Talk about a loyalty recharge⚡⚡ Great discussions, inspiring ideas, and a lot of fun was had at our Leaders in Retail Loyalty Summit at the Columbus Zoo & Aquarium in early May. We can’t wait to have another! Checkout the recap and stay tuned for more great events like this one:
POV: Your brand has a paid loyalty program, it doesn’t need a free tier. If it ain’t broke, right? The truth is, adding a free tier to an existing paid program can add far more value than its name implies🤯. Think: wider reach, stronger relationships, repeat purchases and a very persuasive entry to your paid program funnel. 🔥 You just have to go about it the right way. Which is why we’re rounding up the top benefits of adding a free tier to a paid loyalty program — and the most successful strategies behind them. Read all about it here: https://lnkd.in/eqjEf4zg
What can we say? Target has always been a trendsetter 🎯. Considering 93% of consumers have embraced the subscription model, 68% belong to multiple subscriptions and 41% said they intend to add more*, we think Target’s on the right track. In an era defined by convenience, connectivity and instant gratification, subscription models can be a marketing bullseye — provided the benefits are valuable. What do you think of Target’s latest initiative? Has your brand considered adding a hashtag#subscription? hashtag#ebbo can help you scale a subscription paid loyalty program your customers will love — that’s cash positive from day one. *According to ebbo’s 2023 Paid Enrollment Data Study hashtag#subscriptionmodel hashtag#subscriptionloyalty hashtag#loyaltysolutions hashtag#loyaltyprogram hashtag#retail
We're excited to once again partner with our founder, Vincent Villano, on the Villano-ebbo Scholarship, which aims to provide financial assistance to an incoming college student with an interest in technology and entrepreneurship. The deadline for scholarship applications is February 1st. Learn more at the link below.
As we reflect on the past year, we're incredibly grateful for our amazing team, clients and partners. We're excited to see what 2024 has in store!
Evaluating potential loyalty program partners? The new Market Guide for Loyalty Program Vendors from Gartner can help you understand which vendor might be the right fit — and we're proud to be in recognized in it.
Subscription-based premium loyalty programs and paid enrollment offers are effective at increasing engagement with your best customers while boosting revenue. But if priced incorrectly, they can alienate your target member base or become unprofitable very quickly. You have to consider factors like who you're targeting, the experience you want to give them and program ROI in order to run one of these programs successfully. Learn more in this article.
ebbo is proud to once again be recognized as one of 2023's Best & Brightest Companies to Work for in the Nation!
One of the things we love doing at ebbo is getting together outside of the office for some afternoon socializing — and a little friendly competition. And nothing does the trick quite like bowling and arcade games.
