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Even through the pandemic, consumers are more likely than ever to join a premium loyalty program and willing to pay if the program guarantees discounts and offers relevant benefits. Read more of our recent study findings published in Retail Customer Experience.
Nearly one-quarter of consumers are loyal to brands that make them feel like they are part of a strong community. Among the dozens of retailers today, Our CEO Tom Caporaso calls out some key examples of this in action - from Gymshark to Starbucks. Read his takeaways in Retail Touchpoints.
Fresh, reliable data is critical to loyalty program transactions. Did you know that 36% of U.S. shoppers are checking their accrued loyalty points once a week? Read more of our recent data in Retail Touchpoints alongside other important reminders that retailers should be following to keep customers happy.
March is Women’s History Month— the perfect time to celebrate and honor outstanding women in history and in the present. See how we’re celebrating this month in this post from @PowerToFly.
The Clarus team was thrilled to work with Together We Rise to help foster children in need. Learn more about how the team decorated and helped supply Sweet Cases filled with teddy bears, blankets, and hygiene kits which were sent to a local organization.
DigitalCommerce360 discusses Home Depot and Lowe's increase in sales in Q4. Our CEO Tom Caporaso comments on how expanding the programs beyond professionals-only can increase consumer engagement overall.
Did you know Macy's loyalty program members account for 70% of Macy's purchases? Glossy's Danny Parisi explains why Macy's customers have stayed loyal, and our CEO Tom Caporaso weighs in, discussing the continued perseverance of the department store.
Black History Month is a time to celebrate and honor the contributions, achievements, history, and culture of Black people. See how we’re celebrating this month in this post from @PowerToFly.
How are consumers are feeling about shopping for Valentine’s Day this year? Are they mostly shopping for their significant others? Are experiences more important than traditional gifts? How can your brand make the most of this special shopping holiday? To find out, we surveyed nearly 1,500 U.S. consumers and put the findings together in this article. It’s full of data and takeaways that your brand can apply way beyond Valentine’s Day.
According to our research, 61% of consumers joined a loyalty program to get discounts for holiday shopping. But the challenge isn’t getting consumers to enroll in loyalty programs - it's keeping them enrolled and engaged after the holidays are over. Our CEO Tom Caporaso told Retail TouchPoints how retailers can keep shoppers interested well after the December rush.
