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Knowing what keeps customers loyal is important. When we asked shoppers why they are loyal to a brand, 27% said higher quality products, 22% said strong sense of community and 17% said better pricing. Read more from our new data study in Media Post by Laurie Sullivan.
Are you ready to start the year by unleashing your full professional potential? Give mentorship a try! Check out this post from @PowerToFly to see the mentorship opportunities we offer and how you can take advantage of them!
Want to understand what actually drives loyalty and engagement in the minds of consumers? The 2022 Customer Loyalty Data Study provides insights directly from U.S. consumers into what influences engagement vs. what is just hype – and how you can control many of the factors that lead to more loyal customers. Download it today.
We were proud to take home 3 awards at the Loyalty360 Loyalty Expo with Prizelogic who we recently welcomed to the Clarus family. - Best-in-Class Award for Technology - Best-in-Class Award for Agency & Strategy - Bronze Loyalty360 Award for Customer Insights & Metrics for client Johnson & Johnson
The Clarus team was thrilled to work with Dignity Grows to empower our neighbors in need. Learn more about how the team raised almost $3,000 enabling us to pack nearly 300 totes with hygiene products over the course of two days.
Kroger could be starting a new trend in grocery with Boost, its new premium loyalty program for grocery delivery and fuel points. Interestingly, Kroger is offering two price points to choose from, giving shoppers more options that fit their budgets and needs. Read what our CEO Tom Caporaso had to say about it in Chain Store Age:
We're thrilled to officially announce the addition of Kelly Mahoney and Kevin Johnson to our board of directors. Kelly brings over two decades of customer engagement, loyalty and marketing experience to the board, serving as the current Vice President, Customer Marketing at Ulta Beauty. Nearing his second year on our board, Kevin has over 30 years of experience in product marketing, ecommerce and enterprise solutions. Most recently, he served as CEO of Udemy. He was also CEO of Ebates. Learn more here:
Clarus is proud to have been named by The Hartford Courant as a Connecticut Top Workplace for the ninth consecutive year. This reflects our values as a company and speaks to everyone at Clarus. And it shows just how strong we are as a team, especially through a global pandemic. Learn more.
Customer loyalty has always been fragile in the retail world, but the pandemic made keeping customer affection even more challenging. As the world begins to stabilize, consumers are returning to the brands and retailers they strayed from due to price, inventory availability and other issues. But what are the new keys to winning back their time, attention, wallet share and love in the long term? And how can retailers best adapt and tailor loyalty programs to best meet new requirements? In case you missed it, check out the recap from Retail TouchPoints’ webinar: The New Rules of Loyalty Planning: What’s Changed, What Do Consumers Expect, and What Should You Do? Carlos Dunlap-Beard, our VP of Loyalty Strategy, and Adam Blair, Editor at Retail TouchPoints, discussed: - New data about consumers’ loyalty program preferences and expectations - Insights and benchmarks that reflect retailer challenges, investments, and priorities - Tactical tips and best practices to help shape your loyalty initiatives moving forward
Most retailers are discussing launching a premium loyalty program but most also have an existing loyalty program. What should they do? We recently put together this eBook to help them figure it out. - The differences between traditional and premium loyalty programs. - How your current loyalty program and a premium loyalty program can work together. - How to design your own end-to-end loyalty solution. Check it out!
