Check out your Company Bowl for anonymous work chats.
Our CEO Tom Caporaso spoke to Multichannel Merchant to explain our acquisition of PrizeLogic, and how loyalty programs will allow more brands to collect valuable first-party customer data:
Clarus recently sponsored the new 2021 Loyalty Program Benchmark Report from Total Retail, which dives into what makes some loyalty programs great—and where some struggle. If you’re interested in learning about the loyalty best practices behind some of the best loyalty programs, check it out!
Check out a Chat & Learn video presented by our Engineering Manager, Nupur Daruka, hosted by PowerToFly. She shares tips and tricks on how to climb the ladder as a Software Engineer.
We’re excited to welcome Prizelogic to the Clarus family. With this acquisition, we’ll bring together significant core competencies and proprietary technology around comprehensive loyalty, rebate, and promotion solutions to better engage and influence behavior across the customer journey for brands in all categories. Together, we’ll challenge the loyalty status quo and elevate our clients' ability to engage every customer in unique ways, connecting those strategies to create a consistent customer experience, all while providing valuable data back to the brand. It’s an exciting time to work in the loyalty industry!
Premium loyalty programs like Amazon Prime, CVS CarePass, and GameStop PowerUp Rewards Pro allow members to receive experiential and immediate benefits, and other brands are starting to explore this too - especially since 76% of consumers we surveyed said they were willing to enroll in one this year. Read more from our CEO Tom Caporaso and our recent findings in Customer Think:
Earning customer loyalty is harder than ever because consumers have more options, are trying new brands, and changing shopping habits. So, what does the future hold for loyalty? We reached out to experts at Sleep Number, Cinemark, 1-800-Flowers and Chipotle to get their thoughts.
Our data found that 16% of shoppers join premium loyalty programs specifically for in-store experiences. Could this be why Amazon is introducing more brick and mortar shops? Read Glossy's latest piece where our CEO, Tom Caporaso, weighs in:
Millennials are the most likely to upgrade their loyalty programs, with 92% saying they would invest in a retailer’s premium loyalty program if they already belonged to the traditional program offered. But what qualities make a premium loyalty program worthwhile? Read about our recent data report in RetailWire's latest discussion board.
Have an interview scheduled? Or just thinking about interviewing for a new position? Our Senior Manager, Talent Acquisition Laura Gabriel-Esposito, along with hiring managers from Facebook, Uber, and Collins Aerospace share some common technical interview mistakes (and what to do instead). P.S. We're always hiring in the fields of IT, Marketing, Data Analytics, and more!
Premium loyalty programs are less common among luxury brands - but that doesn't mean they don't work! In this recent article with Retail Touchpoints, our CEO Tom Caporaso talks about how it can be done right.
