Promotional models are also called brand ambassadors, and they are hired to promote products or company brands. Their purpose is to increase customer awareness and to boost product sales. They are responsible for the tasks of sampling and distributing premiums. They may hand out free samples of a product and hope consumers will enjoy it and make a purchase later on.
Promotional models also give away free promotional items or premiums, including t-shirts, key chains, and pens with the products logo or brand name on them. They deliver messages to consumers and audiences that promote, build, and maintain the brand’s position and work as a face and voice of the product to develop and deliver its messages and endorse its products and services. Promotional models do not need a formal degree, but experience in public relations, sales, and communications assist with the job.