Amy Winebright and Cristina Batinovich from Dell Technologies sat down with our Glassdoor team after test driving Review Intelligence™ to share their experience with the product and how they see it supporting their employer brand objectives.
Amy and Cristina sit on the Employer Brand team at Dell and, among many other things, they aim to keep the brand up to date across multiple channels, understand employee and candidate sentiment, and manage analytics for their social media and career site. They are also dedicated to ensuring the great insights they get from Glassdoor reviews are surfaced to leadership and subsequently shared globally across the organization.
Currently, Cristina relies heavily on Glassdoor’s Excel export of reviews to analyze Glassdoor reviews. The analysis not only arms her with insight into Dell’s strengths as an employer, guiding the direction of their employer value proposition, but it also serves as valuable internal data to surface with regional and global leadership. However, pulling together her analysis is very manual. Every quarter, Cristina has to individually read each review, categorize it to the correct region/country and topic, synthesize themes and identify problem areas. She then has to adapt the analysis into a streamlined format to effectively share out across Dell. This doesn’t leave a ton of space to analyze the text from reviews, so she focuses mostly on quantitative ratings. Occasionally, Amy leverages a word cloud tool to see what popular words are surfacing, but the tool is not as robust as Amy would like.
Upon using Review Intelligence™, Amy and Cristina felt the tool was user friendly and easy to navigate. They valued the high-level, birds-eye view of overall sentiment across 10 expanded topics, with the ability to understand a “% positive” metric for each topic. The expanded topic set adds additional granularity to Glassdoor’s overall rating and 6 sub-ratings. Crucially, they appreciated that the product highlights topics trending up or down and the ability to sort the topics from high to low sentiment, giving them a sense of areas to prioritize.
They used the Topic Analysis feature to dive deep into the Diversity & Inclusion (D&I) topic, given this is an area they’re currently investing in heavily. They valued that they could see top positive and negative quotes for D&I, and that they could see how sentiment around the topic varied for job functions and countries. Additionally, from an efficiency perspective, a stand-out feature was that all reviews were automatically sorted by topics, as they do get requests from the organization to see every review related to a specific topic, which now could be a quick pull.
Ultimately, they found Review Intelligence™ offered support for the already robust rating analysis Dell conducts, ensuring it’s a less manual and more enlightening process. The sentiment analysis from Review Intelligence™ was a critical ingredient in the business cases they shared for key improvements to the Dell employee experience.
