I was referred by an employee and like others mention here, was asked to take the online assessments (personality and SAT style) without having spoken to anyone else at the company. None of the SAT-like questions have anything to do with marketing and I kept muttering to myself "who cares when the trains will meet" when reading the questions. I'm a horrible test taker anyway so I wasn't too excited about another SAT test (that I thought I would never have to take again).
Like others have referred to, I got back a "thanks but no thanks" note with no explanation why. I was surprised that an employee referral didn't get more consideration. In the end, I think it was a dodged bullet. I really don't want to work for a company that only sees me as a number that fits in with other numbers. I'd rather be evaluated on my marketing skills and what I can deliver to the company. You can't glean those things from a test.