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      Global Campaign and Activation Brand Manager Interview

      Sep 20, 2025
      Anonymous Interview Candidate
      No offer
      Negative experience
      Average interview

      Application

      I applied through other source. The process took 2 weeks. I interviewed at BAT in Jul 2025

      Interview

      At first, my experience with BAT was very positive. The HR representative was responsive, and the process started quickly. I had my first interview within a short time, and the feedback was encouraging—they mentioned they liked me and wanted to move me to the second stage, although it might take a little time. Unfortunately, things went downhill from there. It has now been over a month and a half, and despite following up politely a couple of times, I never received any further updates. I was completely ghosted. This was disappointing because I genuinely believed in the company and had high expectations for a professional recruitment process, especially from a company with BAT’s reputation. The lack of communication left a very negative impression, regardless of the outcome. Overall impression: The initial stages were promising, but the absence of transparency and follow-up made the experience frustrating and unprofessional.

      Interview questions [1]

      Question 1

      Tell me about yourself and how people would describe you
      Answer question