Beyond, Inc. Director interview questions

Applied online and received a response approx. 3 weeks later. The initial contact was a little strange as most companies conduct an HR screening call before moving the candidate forward. Here there was no call with HR/recruiting. I was scheduled directly to speak with the hiring manager, who was kind during the video interview and asked high-level questions to gauge my qualifications. About a week after this call I received an automated response from their applicant tracking system letting me know that I was not selected to move forward. This part felt impersonal and a little discourteous. It would have been more gracious for HR to write a personal email, especially since I was already in touch with her from before regarding scheduling etc. Overall the interview experience was fine, just seems that they don't follow industry standard processes.