Complete waste of time. Run, don't walk, from this company.
Agree with some of the other reviewers about how disrespectful this company is about your time. (I didn't think to check reviews about the interview process beforehand, but hoping I can now help save someone else some time.)
Step 1 - Had what I thought was a nice conversation with a recruiter who reached out to me about the role.
Step 2 - He asked me to then fill out an application, which was much more involved than an application should be (including a couple of very involved test questions). I was skeptical about whether they were looking for free work based on the application, but I went through with it even though it took me A COUPLE OF HOURS.
Step 3 – Interview with an in-house recruiter. She seemed professional, and I thought this went well too.
Step 4 - After the interview, she responded with a "mini-project." Again, it felt like they were looking for free work, but my initial impressions of the product were good and I liked some of the messaging--so I decided to go through with it. This also took me SEVERAL HOURS to do.
Step 5 - Got word they wouldn't be following up with me, because I was "detailed, but not specific" (whatever that means) in some of the messaging I put together, didn't include an actual competitor in the "baseline battlecard” that was part of the project. (They didn't ask for that.) There were several other issues with the feedback not matching what was asked for. The project was set up for failure, and no product marketing manager would actually expect to complete that type of work in real life without more information—even though I did spend a whole lot of time doing research. Part of the test was also using the product, so you waste a lot of time getting to know how to use it.
Step 6 - I emailed them to let them know that, although I understand the importance of vetting someone for a job, it was not okay to waste people's time like that. I got a canned response back that they would try to improve, which I appreciated, but seeing now that someone else experienced this for the same role more than three months ago makes me doubtful that will happen. They will keep trying to get free work for as long as they can.