Digitas Analyst, Strategy & Analysis interview questions

Phone interview with HR, Interview with 5 people at company's site

In mid-January I applied for an entry-level position in Strategy & Analysis through the campus recruiting program. Heard back from an HR representative first week in March. First step was a quick phone interview in which he asked me about my background and why I'm interested in Digitas – very basic, lasted about 5 minutes. We scheduled an in-person interview for the following week. The main interview involved meeting with four employees in the department – three managers and one VP – for two hours total (30 minutes each). First interview was a market sizing question, the following two were behavioral, and the fourth was a long case problem. The market sizing question was estimating the number of bagels a bagel shop could sell in a year in Nantucket, assuming it was the only one in the town. Next up were two interviews with general questions about my experience, interest in Digitas/marketing, career ambitions, time I worked on a team, etc. Case question was about GrooveBoston (concert production company for colleges) and its plans for expansion; my responsibility was to look through some basic metrics/graphs about its social media presence, as well as consider their concert schedule and company goals, in order to determine how the business could increase brand awareness and simultaneously expand its operations. Nothing about the question was very difficult, but make sure you are comfortable multiplying numbers in the several thousands. My mental lapse likely cost me despite it being an extremely easy math problem, and the interviewer apparently didn't feel that I had the quantitative skills to handle the job. Between the market sizing and case questions there were maybe four math problems – not necessarily the fairest assessment of one's quantitative ability, but it seems that getting those right is more important than proving your ability to strategize. They informed me that I didn't receive an offer the second week in April. All in all, a very fair process with some very nice people. The HR representatives were pleasant to deal with, as were the interviewers. Overall a positive experience despite not receiving an offer.