Identify the target market( Lower income families age 45-85) drop 1000 piece mailings every week to target market. As the 1to2% leads come in generated from the mail piece I would call prospects, verify they have a checking account, make an appointment. This is a one call close so you should sell 70% of appointments. Ask for referrals and knock on doors to the left and to the right and across the street. Also, I would knock on doors in the above mentioned neighborhoods. There is $20 behind every door and I would knock on as many as I could. Final Expense is an easy sell, you just have to get out there and work. Randy C.