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      Metapack

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      Content Marketing Specialist Interview

      Jun 7, 2021
      Anonymous Interview Candidate
      London, England
      No offer
      Negative experience
      Difficult interview

      Application

      I applied online. The process took 5 weeks. I interviewed at Metapack (London, England) in May 2021

      Interview

      Entirely remote interview process, which was appreciated. Initial getting-to-know-you phone call, followed by an hour video call a couple of weeks later. Encouraging, transparent interview in which the needs and expectations of the role were made very clear, and I conveyed I could confidently meet each of the company's needs on the basis of my experience. Was invited two weeks later to interview three out of four(!) and asked to present past works. Very little interest was shown in the work I offered, despite it having been requested that I present it. Questions instead became a blend of retreading old ground and really weird, granular questions on processes and techniques that were articulated poorly and felt completely out of place. The process was clearly trying to drum into / force out a certain box-ticking answer of some sort. My failure to mind-read what this magical wonder-answer might be influenced an increasing level of visible frustration in the interviewers as the conversation went on. During my answers, there were several instances in which one of the prospective employers was staring vacantly out of their flat window, which is both unprofessional and discourteous. Metapack seemed to forget it was as much advertising itself as a good company to work for as it was asking if I was a good candidate, and being grilled over weird, nebulous questioning - much less any meaningful looking through my provided work and deriving intelligent lines of questions from it - was condescending and a little weird. I was relieved to be excused from the interview as soon as etiquette would allow and, although confident I had failed the peculiar lines of questioning, resumed my job-search elsewhere knowing I would reject any offer of further discourse with this business if it was offered. The interview experience suggested to me that leadership processes in this division of Metapack appear inexperienced and a touch inarticulate.

      Interview questions [2]

      Question 1

      Variations of "How do you research, create and measure the success or failure of your content?" - reiterated about 12 different times.
      1 Answer

      Question 2

      "How do you switch your tone of voice for B2B content, and what makes good B2B content?"
      1 Answer