The initial interview lasted for about 30 minutes. The interviewer was polite and professional and really wanted to get an idea about my previous occupation and my work style during my time there. I feel like I succeeded in turning the interview into a general conversation between myself and the marketing director. I did not get a great opportunity to ask all the pertinent questions that I wanted to, but I certainly will make sure that occurs when I have my second interview. Be professional/polite and do your research on the company and make sure you emphasize what attracted you about the opening.