SAP Marketing Intern interview questions

SAP called me to ask about my interest in a couple positions. I indicated interest in both and was selected for a phone interview for one. I was emailed for my availability. My phone interview went well and I was given a practical assignment - to review a competitor's product and analyze it. My professors thought my work was great (I didn't ask for their opinion until after I sent it). At this point SAP arranged an in-person interview. I arrived at SAP about 20 minutes before my scheduled interview. About 3 minutes before my time my HR contact came down and took me to the interview room, which was right around the corner from the entrance. My interview was short (about 15 minutes). I was asked typical questions - why did you pick the majors you did, why are you interested in this position. I had the opportunity to connect with my interviewer at a couple points. I had been left with the opportunity the interview had gone well. I was told I would be notified within two weeks; I received no notification after two weeks (I had on previous positions with SAP received automatic notification) so I followed up. I was ultimately not selected.' I found it immensely frustrating as I had sincerely hoped to have the opportunity to work at SAP this summer. The entire process gave me a weird perspective on SAP. You're pretty much ignored if you just apply online - this is not backed only by my experience, but those by others .Online applications are the only acceptable form of application though, so you have to apply online, then call an HR contact or university recruiter to get the ball rolling. SAP moves very slowly and you may have to push the ball yourself.