What experience do you have with 6sense? What kinds of campaigns did you run/what did that process look like?
Demand Generation Interview Questions
792 demand generation interview questions shared by candidates
Tell me your story. - CEO's first question Assignment 1: Write a short memo (no more than five pages) that lays out how you would approach building a pipeline. Lay out channel mix, tactics, KPIs, full funnel approach, attribution, optimization approach, and messaging strategy. Assignment 2: The purpose of the working session is to spend time digging into real-world challenges around Finix's expansion to the D2C Merchant segment. Specifically, we'd like to double-click into tactics that build on Finix's previous Enterprise-focused demand strategy and are more successful with the SMB/eComm segment, such as affiliate marketing, SEM landing pages/campaigns, sponsored content, 3rd party review sites, and growth hacking experiments.
How is your day going? What plans for the weekend?
The interview never got scheduled.
Name a time when you implemented a new channel or tactic.
How should we do demand generation?
IQ test, behavior test
In the second round, they asked me to present a campaign I was particularly proud of.
They asked about my experience in previous positions.
Can you describe an end-to-end campaign that you developed and implemented?
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