Why did I leave my former work?
Demand Manager Interview Questions
670 demand manager interview questions shared by candidates
General Questions about your previous companies and achievement.
if the customer is angry about the our services?
Why you are choosing ASML,
After 8 interviews I was given a Case Study to complete - did not continue as there were more steps after this: Your goal is to create $3,000,000 in pipeline in 6 months. You can leverage advertising, events/partnerships and our existing database of leads and drive them to various activities. Assume that there are 5,000 leads in the database from all stages of the funnel pre opportunity (Lead → MQL → SAL → SQL) Assume a $60,000 ACV, a 5% conversion from lead to meeting, a 33% conversion from meeting to SQL, and a 70% conversion rate from SQL to opportunity. Produce a high-level campaign strategy to hit this goal. Assume budget is not a constraint, but you will want to show strong ROI on any investment. Be detailed about what you need in order to hit the goal, what tactics & channels you would employ, how you would build and segment your lists, and how you would measure attribution. The most important thing is that you show your thinking and your strategy. Feel free to use a separate document or a slide deck if you need to.
What KPIs are most important in the work that you do?
Are you married, and do you have kids?
I wasn't asked more than 2 if I recall and one was about demand marketing channels.
Misc basic background experience questions
Case study and presentation—create a demand plan for a product line with limited information.
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