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Digital Product Manager Interview Questions

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260 digital product manager interview questions shared by candidates

Fit: 1) Why Capital One 2) Why do you want to leave your current job 3) What role you want to play in your next job 4) What are your day to day responsibilities as part of the current job 6) Tell me a time when you failed 7) What is your achievement till date Design Challenge ============= They give you a list of topics and you can choose one topic and prepare. I chose Party Planning and created 8 slides to present in the interview. They asked following questions during the interview 1) Brainstorm to create a problem statement 2) List all possible ways to solve that problem. When I listed down almost 10 ways. They added few constraints e.g. what if you have $1M to plan a party, non-digital ways and asked me to think again about possible solutions 3) Asked me to select few options with reason based on solutions that I provided 4) Finally, they asked to draw a complete solution using final option that I selected Product Case ============ This case was about improving the mobile experience for their digital offers app. The objective was to increase customer enrollment to digital offers apps 1) Showed few screens on paper and asked me if I see any issues with the user experience 2) How do you improve the user experience? 3) Showed some data about acquisition funnel and asked me which step in acquisition funnel has the issue. Asked me how I can fix that issue. 4) Asked me how I am sure that I am choosing right customer experience 5) A/B testing, and Lean Design or Product Development 4) Asked me way to improve the customer experience and improve overall acquisition 6) Asked me what channels can be used for showing digital offers. Which channel will be more useful and why 7) Asked me to design the system for digital offer system for one channel then asked me what I will do to launch digital offers in another channel. 5) Finally, they asked me to as calculate which channel will return their investment faster. They gave 3 channels with following data Email: Development time: 3 Months, Cost: 100K/Month; Reach: 40%, Impression/motnh/customer: 2; Click Through Rate:5%; Digital offer buy rate: 20%, Digital offer buy revenue: $1/offer Phone: Development time: 2 Months, Cost: 100K/Month; Reach: 20%, Impression/motnh/customer: 4; Click Through Rate:5%; Digital offer buy rate: 20%, Digital offer buy revenue: $1/offer Web: Development time: 2 Months, Cost: 100K/Month; Reach: 40%, Impression/motnh/customer: 2; Click Through Rate:5%; Digital offer buy rate: 5%, Digital offer buy revenue: $1/offer
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Digital Product Manager

Interviewed at Capital One

3.6★
Jun 2, 2017

Fit: 1) Why Capital One 2) Why do you want to leave your current job 3) What role you want to play in your next job 4) What are your day to day responsibilities as part of the current job 6) Tell me a time when you failed 7) What is your achievement till date Design Challenge ============= They give you a list of topics and you can choose one topic and prepare. I chose Party Planning and created 8 slides to present in the interview. They asked following questions during the interview 1) Brainstorm to create a problem statement 2) List all possible ways to solve that problem. When I listed down almost 10 ways. They added few constraints e.g. what if you have $1M to plan a party, non-digital ways and asked me to think again about possible solutions 3) Asked me to select few options with reason based on solutions that I provided 4) Finally, they asked to draw a complete solution using final option that I selected Product Case ============ This case was about improving the mobile experience for their digital offers app. The objective was to increase customer enrollment to digital offers apps 1) Showed few screens on paper and asked me if I see any issues with the user experience 2) How do you improve the user experience? 3) Showed some data about acquisition funnel and asked me which step in acquisition funnel has the issue. Asked me how I can fix that issue. 4) Asked me how I am sure that I am choosing right customer experience 5) A/B testing, and Lean Design or Product Development 4) Asked me way to improve the customer experience and improve overall acquisition 6) Asked me what channels can be used for showing digital offers. Which channel will be more useful and why 7) Asked me to design the system for digital offer system for one channel then asked me what I will do to launch digital offers in another channel. 5) Finally, they asked me to as calculate which channel will return their investment faster. They gave 3 channels with following data Email: Development time: 3 Months, Cost: 100K/Month; Reach: 40%, Impression/motnh/customer: 2; Click Through Rate:5%; Digital offer buy rate: 20%, Digital offer buy revenue: $1/offer Phone: Development time: 2 Months, Cost: 100K/Month; Reach: 20%, Impression/motnh/customer: 4; Click Through Rate:5%; Digital offer buy rate: 20%, Digital offer buy revenue: $1/offer Web: Development time: 2 Months, Cost: 100K/Month; Reach: 40%, Impression/motnh/customer: 2; Click Through Rate:5%; Digital offer buy rate: 5%, Digital offer buy revenue: $1/offer

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