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Background: Fullstory has just re-launched their brand and messaging. Now we need to launch our paid media campaigns to align with this new messaging and drive leads in our ICP. Prompt: Share and demonstrate your approach to creating a comprehensive paid media plan, comprised primarily of digital channels aimed at accomplishing the following objectives based on the background above: 1. Drive new, quality inbound leads 2. Convert new leads to pipeline What channels are critical to accomplish our goals? Why?
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Digital Marketing Manager

Interviewed at FullStory

3★
Jun 6, 2024

Background: Fullstory has just re-launched their brand and messaging. Now we need to launch our paid media campaigns to align with this new messaging and drive leads in our ICP. Prompt: Share and demonstrate your approach to creating a comprehensive paid media plan, comprised primarily of digital channels aimed at accomplishing the following objectives based on the background above: 1. Drive new, quality inbound leads 2. Convert new leads to pipeline What channels are critical to accomplish our goals? Why?

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