The reviews are accurate, it's a scam. Lulu will post they're hiring for an assistant manager, if you apply and get invited to a GROUP interview, then you are NOT interviewing for an assistant manager position, you're interviewing for part time sales associate. A REAL AM interview would be 1 on 1 with the district manager, and 9 times out of 10 they hire from within for the AM position as their are many Key Leaders who want to be promoted to AM. Lulu does this shady interview process to get people with experience into an interview and hopes that those people will still want a job after being duped. Most of the time the people applying for the part time sales associates position are people with little to no experience.
I applied for a Key leader position also at a different location, if i get invited to an interview I will immediately decline it. I would never want to work for a company that is dishonest like this.