lululemon Financial Analyst interview questions

I applied for a Financial Analyst position and got an email form their HR. I went through the first interview, and realized that it is a contract and my salary expectations are slightly higher, but I decided to not drop interest at this point. I filled out the references form for them. Then I had a second interview with the senior manager of the team. In a few days I got an email from their HR saying that they declined me because I had more experience than the role required. I applied a few times after that, but never got an in-person interview. I understand that the place is super cometitive, but it is ridiculous how often the HRs change in this company, and how hard it is to apply from outside. Now when I see a job posting from Lululemon I ask myself, is it worth spending time applying knowing they never get back