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The case was 30 minutes of prep time followed by a 7 minute presentation and ~8 minutes for Q&A with two Labatt managers. We had to make recommendations on which new beers to introduce based on capacity constraints, expected revenue and consumer demographics, and then to discuss a marketing plan.
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Labatt AB InBev Global Management Trainee Program

Interviewed at Labatt Breweries of Canada

4.1
Oct 16, 2012

The case was 30 minutes of prep time followed by a 7 minute presentation and ~8 minutes for Q&A with two Labatt managers. We had to make recommendations on which new beers to introduce based on capacity constraints, expected revenue and consumer demographics, and then to discuss a marketing plan.

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