In this third challenge, You’re working as a Key Account Manager in Food & Beverages and one of your customers is a large national supermarket chain. You have a good relationship with your key contacts there although you sometimes struggle to get them to execute promotions in the way Unilever, and you, would like them to. You have a big promotion coming up for one of your products and really want to make sure your customer fully engages with this so that you, and they, gain the desired uplift in sales. You have a meeting with your key contacts tomorrow and want to raise this with them then. So in this case, • How do you approach this conversation with your customer? • How do you ensure you understand your customer’s needs? • What questions would you ask your customer? • What else would you discuss with your customer to get their full backing for this promotion?
