In your current rotation you’re working in the Home Care category and responsible for your region’s top selling laundry detergent. The Unilever regulatory team has just explained to you there is a new legal requirement to label detergents with hazardous warnings – unless companies can demonstrate their products are not harmful through the use of animal testing. Unilever is committed to the elimination of testing on animals, but if it’s not done your product will have to have the strongest warning on the label saying it’s ‘corrosive’. • What business factors do you need to consider when thinking about how to proceed? • Who else, internal or external to Unilever, would you want to speak to about this issue? • If animal testing is not conducted, what initial ideas do you have about how you might communicate the new ‘corrosive’ label to consumers?
