There was a lot of emphasis on capability rather than "what have you done". This leads to a good selection of the right candidate. The questions relied more on a scenario that you have faced and around what you've done, how and what was the end result in terms of deliverable, lessons learnt etc.
Describe a solution that you have developed
Study case and how to handle the issue
Tell me a time when you went above and beyond to WOW the customer?
Describe a difficult situation you had with a client.
explain the funnel that {{client X}} is using, how does he measure success, what do you think he's KPI's are What's the difference between View through and Click Through attribution What attrbuition models do you know?
Describe a time where a client was being difficult and you handled it to satisfaction
Why do you want to work at TikTok?
1) What do you do in your current role and how will this apply to the role you are applying for 2) Situational based questions that required knowledge of TikTok solutions and how to apply these 3) Situational based questions about the wider digital media landscape 4) GTM growth tactics 5) People management tactics etc.
proffesional questions, what events will you implement in an pixel, what can cause discrepensies etc..
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