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Bass Pro Shops Snapshot
Under the visionary leadership of conservationist and founder Johnny Morris Bass Pro Shops is known as a national conservation leader protecting wildlife habitat and introducing new audiences to the outdoors. Bass Pro Shops mission is to inspire all people to enjoy, love and conserve the great outdoors.
Bass Pro Shops is North America’s premier destination retailer offering a wide assortment of high-quality outdoor recreational and lifestyle products at a great value. Established in 1972 and headquartered in Springfield, Missouri, today 99 retail and marine centers host 120 million people annually. The company also operates White River Marine Group, the largest manufacturer of boats in the world by volume, and Big Cedar Lodge, America’s Premier Wilderness Resort.
White River Marine Group is the largest manufacturer of boats in the world by volume. Founded by Bass Pro Shops founder/CEO Johnny Morris and headquartered in Springfield, Missouri, White River Marine Group manufactures quality boats offering performance, innovation and value with world-class service so everyone can experience the joy of fishing and boating. Popular recreational brands off include Tracker Boats®, Sun Tracker®, Nitro®, Tahoe®, Regency®, Mako®, Ranger®, Triton® and Stratos®.
White River Marine Group is the largest manufacturer of boats in the world by volume. Founded by Bass Pro Shops founder/CEO Johnny Morris and headquartered in Springfield, Missouri, White River Marine Group manufactures quality boats offering performance, innovation and value with world-class service so everyone can experience the joy of fishing and boating. Popular recreational brands off include Tracker Boats®, Sun Tracker®, Nitro®, Tahoe®, Regency®, Mako®, Ranger®, Triton® and Stratos®.
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