George P. Johnson

GMR Marketing

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GMR Marketing is an innovative global experiential and sponsorship leader that exists to create memories that matter. By decoding human behavior, GMR designs experiences that enrich life's stories through shared passions, driving meaningful business results that change the way people, think, feel and behave. GMR pioneered experiential marketing in 1979 and believes experience matters today more than ever. The agency creates, consults and activates in more than 70 countries, covering every continent from 23 offices in 12 countries. GMR is headquartered in the United States and is part of Omnicom Group, Inc.

Freeman

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It all began with a party. While pledging a national fraternity at the University of Iowa, young Donald S. “Buck” Freeman discovered his passion for party decorating and parades. Buck saw an opportunity to use his enthusiasm for bringing people together to create meaningful experiences. A true visionary, Buck firmly believed in creating personal relationships in an impersonal world. As Freeman grew from a humble decorating company to servicing trade shows, conferences, and events across the country, Buck’s commitment to building these meaningful customer relationships became infused throughout the organization. Our never-ending drive to meet customers’ ever-changing needs — and to do it better than anyone else — has grown Freeman from that first party into who we are today: Freeman is the global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the world's largest network of experts, our insights are shaping exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.