Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories.
About Pantone Standards
In 1963, Pantone revolutionized the printing industry with the colorful PANTONE MATCHING SYSTEM®, an innovative tool allowing for the faithful selection, articulation and reproduction of consistent, accurate color anywhere in the world. The tool organizes color standards through a proprietary numbering system and chip format, which have since become iconic to the Pantone brand.
Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.
Pantone Standards are available both digitally and physically. Integrated workflow tools such as PantoneLIVE and Pantone Studio, ensure market-relevancy and color achievability as technology continues to transform the design process.
About Pantone Lifestyle
An iconic name in the fashion, product, graphic design and lifestyle-oriented industries, Pantone is a symbol of the design-minded. Pantone Lifestyle, the consumer-licensing division of Pantone, offers consumer products inspired by the signature Pantone chip design, to infuse daily life with intentional color and patterns.
The Pantone Lifestyle division celebrates a modern design aesthetic and bold use of color, brought to life through collaborations with likeminded brands and licensing partnerships in categories including home furnishings, apparel, beauty, travel, and desktop accessories.
About Pantone Color Institute
The Pantone Color Institute™ is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
