commercetools

commercetools

4mo

commercetools today announced a preview of commercetools Cora powered by Google’s Vertex AI platform, announced at NRF 2026, demonstrating how enterprises can use its intelligent conversational search to improve product discovery, reduce friction, and drive higher conversions within their own digital experiences for shoppers. The announcement builds on commercetools’ November introduction of Cora, its AI-native shopping companion designed to maintain continuity across sessions and touchpoints. The collaboration illustrates how retailers adopting Cora can translate shopper intent into measurable business outcomes, including reduced cart abandonment and more consistent paths to purchase, while maintaining full control over brand, data, and customer relationships. For shoppers, it shows how shopping journeys can stay connected across devices and channels, preserving context and progress without having to start conversations and start journeys over from scratch. Built on commercetools’ flexible enterprise commerce foundation, Cora powered by Google Cloud’s Vertex AI platform demonstrates how intelligent discovery can operate at scale inside brand-owned experiences, rather than diverting shoppers to third-party marketplaces or competitors. ...Show more

commercetools

4mo

commercetools today announced a set of customer and platform updates at NRF 2026 showcasing how its global retailer customers are moving from AI experimentation to agentic commerce execution. The announcements highlight: (1) AI Hub as the connective foundation for agentic workflows, (2) Early enterprise adoption of the Agentic Commerce Suite (ACS) developed by Stripe, and (3) JD Sports’ commitment to executing agentic commerce using commercetools Agentic Jumpstart and ACS, alongside other recent customer successes. Together, these updates illustrate how unified commerce infrastructure is evolving to support a new reality. Shopping increasingly begins inside AI-driven environments, while transactions must remain accurate, reliable, secure, and governed at enterprise scale. commercetools’ approach enables its retailer customers to execute agentic commerce without replatforming by extending their existing commerce foundation into emerging agentic channels while maintaining control over pricing, availability, payments, and customer experience. Together, these updates show how enterprises are unifying commerce operations, moving from AI experimentation to execution, and positioning themselves for a future where agentic AI plays a growing role in how shopping begins and completes. commercetools enables retailers to move forward without disruption, delivering reliability today while supporting new ways to convert demand as the market evolves. ...Show more

commercetools

5mo

commercetools announced it has been recognized by Built In as one of the Best Places to Work in 2026. The annual awards honor employers across the U.S. whose benefits, compensation, and culture programs set the standard for today’s workforce. The recognition reflects commercetools’ continued focus on building strong teams, clear priorities, and a culture where people do their best work together. “What I’m most proud of is the team behind this recognition,” said Dirk Hoerig, Founder and Chief Innovation Officer at commercetools. “We’ve built a culture where people take ownership, work closely together, and stay focused on what matters. That shared commitment is what allows us to move quickly and succeed as a team.” commercetools was recognized across multiple categories, including Best Midsize Places to Work in Boston, Best Places to Work in Boston, and Best U.S. Midsize Companies to Work For. The rankings are determined through a data-driven evaluation of compensation practices, benefits, and how companies support their teams at scale....Show more

commercetools

5mo

commercetools announced the appointments of John Lentine as Chief Revenue Officer (CRO) and Paul Applegate as Vice President, Partners & Alliances. The appointments follow a strong fourth quarter and sustained customer and business growth in 2025, as enterprises continue to scale unified digital commerce across increasingly complex environments. In his role as CRO, John will lead commercetools’ global revenue organization, overseeing sales, customer expansion, and go-to-market execution. He will focus on scaling predictable growth, expanding enterprise adoption across industries, and translating platform capabilities into clear commercial outcomes for customers worldwide. As Vice President, Partners & Alliances, Paul Applegate will lead the continued expansion of commercetools’ global partner ecosystem. His remit includes deepening strategic relationships, building new alliances in priority markets, and driving coordinated joint programs that accelerate pipeline growth, new bookings and customer value....Show more

commercetools

5mo

By supporting Stripe’s new Agentic Commerce Suite through its AI Hub, commercetools gives businesses a far more direct and secure route into this emerging revenue channel. Its enterprise customers can easily make their products discoverable by AI agents and enable streamlined checkout with minimal changes to their existing commercetools environment. The result is faster time-to-value, lower integration cost, and the ability to show up where intent is increasingly forming. By pairing Stripe’s payments innovation with commercetools’ enterprise-ready agentic commerce foundation, businesses can: Make products discoverable to leading AI agents through a streamlined connection rather than building and maintaining separate LLM integrations Activate agent-driven checkout quickly and safely, with automated handling of shipping, taxes, and identity verification through Stripe, while commercetools keeps product, pricing, and inventory data consistent Protect transactions against emerging fraud patterns, benefiting from Stripe’s agent-ready fraud prevention while maintaining commercetools’ governance and control across the full commerce operation Maintain full ownership and visibility of the customer experience including across pricing, inventory, order logic, fulfillment, refunds and dispute management Accelerate time to market by connecting existing commercetools catalogs to Stripe’s Agentic Commerce Suite with minimal engineering lift...Show more